Nicole Newton

Nicole is a customer experience consultant who helps organizations become more customer-centric while driving business growth. With deep expertise in CX and marketing research, she has built and led these functions at a Fortune 500 B2B company and now partners with organizations to turn customer insights into profitable action.

A Prosci-certified change management professional, Nicole guides teams in driving strategy, innovation, and meaningful change. She co-authored How Hard Is It to Be Your Customer and teaches marketing research and buyer behavior at the undergraduate and graduate levels.