We build activation strategies
Hive Collaborative is a network of seasoned data, insights and marketing experts helping clients boost retention, expand market share and navigate organizational transformations.
The momentum you need for sustainable growth.
Backed by extensive industry knowledge and research skills, our data and solutions have an impact. But behind all the numbers is a Hive of distin- guished experts who help you reveal the answers to grow your business.
Your Hive will be hand-selected and assigned specifically to you. They understand your business goals and industry challenges.
Our Approach
We have experts in our network with strategic and tactical proficiency in your industry. We’ll create a winning Hive of CX and marketing professionals who will onboard quickly and address roadblocks by analyzing custom- er metrics, the marketplace and offering customized solutions.
Core Values
At Hive Collaborative, we embrace the notion that the human experiences we share are more powerful than any differences that may divide us. We host quarterly team-building events to reinforce a sense of belonging and build a vibrant, innovative culture that enriches our lives and the quality of our work.
Human-centric
Integrity
Vision
Excellence
Human-Centric
We always place people first at the heart of what we do and then integrate technology thoughtfully when it makes sense to enhance the quality of our work.
Integrity
Honesty, trust, and accountability are non-negotiable and lie at the center of every interaction we have with our clients and our network of experts.
Vision
We’re committed to a forward-thinking approach that empowers our clients to make data-driven decisions and drive profitability and sustainable growth.
Excellence
Our network of professionals applies best-in-class tools and techniques, helping our clients develop a competitive advantage through our partnership.
Leadership
Hive Collaborative is a woman-owned network of seasoned professionals. As accomplished experts in customer experience and marketing with hands-on success in start-up to enterprise organizations, we advocate for both the customer and your growth in tandem.
Katherine Gustafson | Chief Customer Officer
Katherine founded Hive Collaborative in 2024 to help B2B and B2B2C clients understand their customers better and drive profits. She leverages 30 years of experience in global market research as the VP of Customer Experience and VP of Market Research at Kantar and Harris Interactive. She has been a trusted partner to global leaders, including UnitedHealthcare, Novo Nordisk, Freddie Mac, US Bank, 3M, Whirlpool and Angie’s List.
She transitioned to the client side, providing strategic guidance as Cargill’s Voice of the Customer, spearheading organizational change by leading customer-centric solutions. Katherine created Hive Collaborative as an ecosystem of cross-functional experts working together to deliver customer experience excellence.
Katherine is an active volunteer in the CX community. She co-leads the Twin Cities CXPA/Customer Experience Professionals Association Chapter and acts as the global project manager for the Advanced Manufacturing Customer Experience Consortium (AMCX).
Meet the Hive
Our core network of Hive experts demonstrates extensive competence in our key industries and service areas. We leverage our network of specialized consultants to support the unique needs of every client.
Insights & Customer Experience Strategists
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Brian Lannan
Customer Experience and Insights Expert
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Carolyn See
Experience Design Strategist
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Chris Baddeley
Digital Strategy and User Experience Expert
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Eric Engwall
Strategic Customer Feedback and Key Account Management
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Nicole Newton
Journey Mapping Expert, Author, Instructor
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Sarah Zuniga
VP Client Services
Brand & Communication Strategists
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Chris DuFresne
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Heather Heefner
Strategic Communications and Coaching
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Kris Giannobile
Visual Communications
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Kristine Sanschagrin
Strategic Marketer and Certified Gallup Strengths Coach
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Marlanges Marseille-Simar
CCXP – Customer Experience & Marketing Executive